Nowadays, ICOs are running rampant. So prevalent that they’ve made the jump from niche interest to media frenzy. There is never a shortage of ICOs to invest in and the market is growing incredibly fast. Yet there is something that isn’t being discussed too much: will ICO or crypto promotion ever die?
Despite the near-unlimited number of things to invest in, it seems like hype can only last so long before investors start thinking about when it’s time to get out while they’re ahead.
1. The Problem with ICO Promotion
The problem with ICO promotion is it works in ways that could get us into a lot of trouble. In an effort to get users interested in the product, we’re giving users an incentive to invest in something they probably don’t understand as well as they could.
How do you think the way that ICO promotion is done today will affect investors going forward? Do they really want to be ripped off? I imagine some will, but the majority want to get their money’s worth.
Unless you’re the CEO, it doesn’t do any good to preach about how great your product is if no one knows about it.
2. How to Get People Involved
A lot of people will have a hard time getting involved in ICOs if they don’t know why they are investing in your project…
If you’re not planning on having a website, how are people supposed to get involved? Social media is the obvious answer here but if you’re not already participating in social media, how do you expect people to find out about what you’re doing?
If the marketing surrounding your ICO is done poorly, then your website won’t look good. Not only that, but it won’t be easy for users to find and engage with it as well.
3. Building a Community
Even if you build a good website like guest posting sites, it doesn’t mean much if there isn’t anyone to engage with. The best way to get people involved with your website is to give them a reason to want to participate.
There are a few ways that we can do that:
-Offer incentives for participation
-Give users something of value
-Get people talking about it
4. Incentives for Participation
Find ways to reward your users just for signing up. Give them tokens, bonuses and other perks that are exclusive for those who take part in your project early on.
If you offer users a unique service or value proposition, then you’ll already be ahead of the pack.
Once you have a few people on your site, it becomes easier to keep them as well because they will see all the ways they can participate. This will also give a good impression and make people want to stick around longer to see what other services they can get out of it.
5. Give Users Something of Value
Communities are built around value for link building. When you give users something of value, it acts as a key bond that keeps people coming back to the site.
One way you can give them value is showing them how they can get the most out of all their interactions with your website. You should show them what they can do in addition to how they can do it if possible.
Don’t assume that if you give users a service that they’ll automatically use it – make sure you explain to them why it’s better than the other options out there and the benefits that come along with using your service.
6. Getting People Talking
One of the best ways to get people talking is to give them something to talk about. If you’re building a decentralized application, then make sure you’re offering enough to keep people hooked and interested.
If you have a good idea but there isn’t anything for people to talk about, then they will have a hard time keeping up with all that’s going on with your project. It can also be difficult for them to find out if they should invest or not.
Crowdfunding websites are great places for users and investors alike to talk about projects because they can get an idea of what is going on.
7. The Big Picture
If you’re thinking of a website as the end-all be-all, then you have a long way to go when it comes to getting people invested. A website is just the first step in the process of getting people involved with your project, but it’s an important one.
So remember, we’re all human and human nature dictates that we need to see some social proof. We need a reason to believe in your website or project if we get involved. That’s going to require something else and something else means more than just a fancy logo and flashy homepage design that looks great on paper but won’t help sell what you’ve built .
Having a website is one thing but you need to get people talking about your project to make it viable.
8. The Long Term View
If you’re thinking of a website as the end-all be-all, then you have a long way to go when it comes to getting people invested in NFT. A website is just the first step in the process of getting people involved with your project, but it’s an important one.
If you’re only doing this for right now, then don’t even bother. If it’s just for fun or because you think it’ll make your life easier later on down the road, then that’s fine too.
